Former Google Exec Says Voodoo Doll Avatars Used For Targeted Ads
One day at work here at Gaia, I went into our break room and was offered some cheddar cheese from a colleague. We had ordered a bag of snack-sized Tillamook sharp cheddar and were enjoying it while having a discussion about our favorite cheeses and whether this particular cheddar was sharp enough for our taste. When I went back to my desk and clicked on an article, I was taken aback (well, not really these days) when I saw a targeted ad for cheddar cheese from a grocery store in my area.
Ok, now I was convinced my phone was eavesdropping on my conversations throughout the day in order to serve me advertisements – a conspiracy that has been debated ad nauseam recently, as more and more people report uncanny instances of astoundingly targeted ads, based not on their search history, but on conversations they have around their devices.
But I got served this ad on my computer, which wasn’t within earshot – so how could it have known? My phone was in my pocket, which is synced to my computer, that must explain it!
But according to a former Google employee this isn’t the case — it’s actually much creepier.
In a recent town hall conference at the Milken Institute where tech insiders discussed the impact and direction technology is having on society, former Google design ethicist Tristan Harris painted a rather terrifying picture of how targeted advertising has become so effective, without even hijacking your device’s microphone.
“I know for a fact that data forensics show, and the Facebook VP of advertising said, promises, that they do not listen to the microphone,” Harris said. “So how is it that they’re still able to know the conversation you had?”
“It’s because inside of a Google server or a Facebook server is a little voodoo doll, avatar-like version of you, like a model of you,” he said.
“And I don’t have to listen to your conversations because I’ve accumulated all the clicks – the nail filings and hair clippings are all the clicks and likes you’ve ever made – and it makes this voodoo doll act more like you. So, all I have to do is simulate what conversations the voodoo doll is having, and I know the conversation you just had without having to listen to the microphone,” Harris said.
Sorry what? Surely, he must just be reiterating what Edward Snowden said; that metadata can be more intrusive than directly listening to conversations, right?
But Harris goes on to say that prediction has already overtaken the human species. He provides another example with YouTube’s algorithm saying that its recommendation function that serves you videos after the one you just watched, runs millions, or sometimes hundreds of millions of simulations based on its “voodoo doll” of you, to try to get you to keep watching. And that algorithm is now responsible for 70 percent of YouTube’s traffic – it’s eerily good at keeping you on site.
Is this an exaggeration or is Harris speaking the truth about the way these algorithms are functioning? If so, it seems to add another layer of complexity to various theories about our reality that flirt with themes of dystopia, notably the simulation hypothesis and our seemingly inevitable path to transhumanism.
Are AI algorithms already simulating our existence? Weren’t we going to do that for reasons of solving the most pressing threats to our existence, not to perpetuate capitalism and let corporate America better sell us stuff? And have these algorithms already infiltrated our thought process without yet being fully integrated with our brains?
It might be time to unplug from our increasingly simulated reality.
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Scientists Have Reversed the Arrow of Time in Quantum Experiment
Scientists have reversed the arrow of time using a quantum computer, by reassembling electrons into an original state. And though they’re hesitant to describe their findings as having any implications for time travel, researchers said they believe their simulation has defied the second law of thermodynamics.
The second law of thermodynamics essentially defines time for us, in the sense that as the arrow of time moves forward, the entropy of an isolated system only increases and can never decrease – it’s why we get older and have finite life spans, or why your coffee eventually gets cold.
But physicists at the Moscow Institute of Physics and Technology say they believe they’ve been able to violate this principle, in theory.
“We have artificially created a state that evolves in a direction opposite to that of the thermodynamic arrow of time,” head of the study, Dr. Gordey Lesovik, said.
By simulating the wave function of a particle spreading out over time, the scientists created an algorithm to reverse that wave, much like reversing the ripples in a pond after dropping a pebble into it.
But as more particles were added to the system, the physicists said the likelihood of restoring order from chaos occurred less frequently, meaning any system that utilizes their method would require a high level of control, like a quantum computer. When two qubits (quantum particles) were used, scientists were able to reverse entropy 85 percent of the time, but with a third qubit only 50 percent of the time.
Researchers involved in the study compared their test to the possibility of striking a rack of pool balls and having it return to its precisely arranged triangular formation, something seemingly impossible in our everyday reality, but now entirely possible in quantum physics.
So, does this mean we might be able to someday go back in time by traveling through the quantum realm?
Unfortunately, that answer seem to be no. When it comes to future practicality the team says this finding would likely be applied to quantum computers to eliminate noise and error. So, not quite time travel, but faster computers – guess it could be worse.
But if they were able to simulate this with quantum physics, doesn’t that mean time reversal is somehow possible, whether it agrees with traditional physics or not? Yes, in fact much of quantum physics is wildly contradictory to physics, and though we’re able to observe these paradoxical behaviors in the universe, not even the most brilliant physicists are able to fully comprehend this disparity or find a unifying theory.
For this we recommend turning to Gaia’s own quantum expert Theresa Bullard and her series Mystery Teachings — check out Theresa’s explanation of this bizarre realm in Accessing the Quantum Gap:
