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Position Details

Chief Marketing Officer/Senior Vice President of Marketing for Igniton

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Regular, F/T

Summary

Igniton is a 70% owned subsidiary of Gaia on the IPO track (see Igniton.com).

This position will be responsible for growing sales by leading and creating marketing plans. The ideal candidate is a performance-based growth strategist who is adept at full-funnel, fully integrated planning, and can support the execution and optimization of new customer acquisition. They will lead strategic projects and implement our go to market plans through collaboration with content, product, member communications, and the data analysis teams. To be successful in this role, you must have a hybrid of skillsets, which include, content marketing, performance marketing, earned media, email marketing, data analysis, and the ability to lead, develop and grow a high performing team.

At Igniton, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.

Responsibilities

Develop, lead, and be accountable for Igniton’s go-to- market near and long-term growth plans, maximizing revenue growth.
Identify core audience opportunities to engage in the most efficient growth channels and tactics to deliver revenue growth.
Set the direction and work as part of a cross-functional team to drive metrics at every stage of the marketing funnel.
Translate marketing strategy to create high-performing creative assets.
Coordinate with internal teams to continuously analyze behavior to iterate on go-to-market plans.
Knowledge of the e-commerce: identify new opportunities to differentiate, create customer value and win market share through understanding the competitive environment.
Oversee marketing budget and campaign spend.
Bring an innovative, positive, entrepreneurial and creative energy to the role with a focus on continuous improvement and revenue growth.
Partner with international teams to ensure marketing campaigns are relevant to a global customer and customized for local and regional country nuances.
Collaborate with cross-functional teams to ensure all touchpoints, projects and work streams are aligned.

Qualifications

15+ years of marketing experience in supplements and media business.
Experience with DTC and practitioner distribution channels.
Creativity to approach marketing solutions.
Proven ability to build, lead, and mentor high performing teams
Proven ability to innovate and improve throughout marketing campaign management including planning/testing, creative development and ongoing optimization
Understanding of the changing landscape of supplements industry.
Hands on experience with end-to-end marketing project planning, scaling campaigns and a strong knowledge of digital platforms and marketing standard methodologies
Experience in Brand logo and packaging design to ensure cohesive and compelling visual identity
Ability to juggle projects and deadlines, prioritizing the most important work
Strong familiarity/affinity for Gaia’s content is a prerequisite to applying
Membership in Gaia is strongly preferred
Must be able to work full time in our office in Louisville, Colorado
U.S. citizenship or an existing work visa is required
Non-smoker
Must be available to work on our campus in Louisville, CO. This is not a remote role.

Compensation

Type: Salary
Range: $250000 - $285000 (USD)

More About Gaia

Gaia exists as a transformational network to empower a global conscious community.

Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.

We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”

The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.

Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.