Position Details
Copywriter & Digital Marketing Specialist
Apply NowRegular, F/T
Summary
As the Copywriter and Digital Marketing Specialist at Gaia, you will play a pivotal role in optimizing our digital presence and marketing efforts. You will be responsible for crafting compelling copy, creating high-converting sales pages, and optimizing user experiences. Additionally, you will collaborate closely with our Marketing team to develop and implement funnel strategies, email strategies, and copy for affiliates and talent to engage their audiences effectively.
At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.
Responsibilities
- Compelling Copywriting: Create persuasive and engaging copy for sales pages, email campaigns, affiliate marketing, and social media strategies.
- Digital Marketing Integration: Collaborate with the Marketing team to integrate digital marketing strategies, including funnel strategies and email strategies, into copy and content.
- Funnels Enhancement: Work on enhancing and optimizing sales funnels, full funnel strategies, and conversion optimization to drive audience growth, acquisition, retention, and brand affinity through strategic marketing and advanced copywriting techniques.
- Technical Proficiency: Utilize your knowledge to implement changes that improve site performance and user engagement while collaborating efficiently with cross-functional teams.
- On-Air Talent and Affiliate Support: Craft copy and content to support on-air talent and affiliates in effectively launching their shows and marketing campaigns to their audiences.
- Problem Solving: Act as a problem solver, identifying issues and finding efficient solutions to ensure a seamless user experience during live events and launches.
Qualifications
- 5+ years of experience in copywriting, digital marketing, and WordPress development.
- Profound knowledge of digital marketing strategies, funnel strategies, email strategies, and their integration into WordPress websites.
- Proven track record in crafting persuasive and high-converting copy for various digital channels.
- Strong technical expertise in WordPress, including theme development, plugin customization, and performance optimization.
- Exceptional problem-solving skills and a commitment to delivering high-quality content and solutions.
- Ability to collaborate effectively with cross-functional teams and provide support to on-air talent and affiliates.
- Membership in Gaia is strongly preferred.
- US citizenship or US residency with an existing work permit is required
- Non-smoker
- Must be available to work in our campus in Louisville, CO. This is not a remote role.
Compensation
- Type: Salary
- Range: $70000 - $100000 (USD)
More About Gaia
Gaia exists as a transformational network to empower a global conscious community.
Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.
We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”
The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.