Position Details

Are you known as a leader with the rare ability to conceptualize and implement go-to-market strategy with both elite creative vision and acute awareness of ROI. Do you have experience guiding a team to measurably drive business growth?

Gaia is currently searching for a Director of Paid Media Marketing with a proven track record of successfully leading a paid media team and program, especially within the streaming-video-on-demand ecosystem. The right candidate will have experience guiding the creation of relevant, empathic and visually-appealing direct response video and static ad assets. Additionally, this leader will have experience managing multiple digital channels and applications, websites and landing pages, commerce platforms, paid advertising and social media.

By collaborating with the Director of Creative, the Content team, and the President, this position will help implement a consistent brand aesthetic (The Divine Feminine) across many assets, including landing pages, paid video assets, and other, while simultaneously crafting incisive direct-response ads that generate successful ROIs.

This integral position to company performance and culture, will exemplify Gaia’s internal cultural both externally and internally. The ideal candidate will lead by example in demonstrating the values of humility, integrity, collaboration, curiosity, nimble execution, and responsible ownership to foster a productive, engaging and rewarding team environment.

You will be responsible for driving new member acquisition across various paid media platforms, including paid social, paid search, programmatic video, and other emerging areas.  The ideal candidate will have 10+ years of experience using Google Ads, Facebook Ads, and other ad exchanges to manage and optimize direct response paid media campaigns – especially by using your expertise to work with the creative services team to assemble and organize a portfolio of content for each target audience. Additionally, you will own aspects of the consumer journey – collaborating with email and merchandising teams to  generate leads and conversions, and to retain existing members by serving optimal creative to data-significant segments.

Please consider joining the Gaia Marketing Leadership team if all of this resonates with you.  We are looking for a transformational Director that embodies the Gaia mission while coaching a high-performing team to elevated success. We’re looking for a creatively-inspired and data-driven individual who is passionate about digging into campaigns to push performance.  At a crucial time in our company’s digital transformation, this role couldn’t be better suited to make a difference.

At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.