Position Details
Paid Ads Specialist
Apply NowRegular, F/T
Summary
As Digital Ads Specialist, you will be responsible for leading the day-to-day growth on video ad spend (YouTube) and building a robust strategy to maximize growth, while maximizing efficiency. You will be part of an innovative and fast-moving growth team with the opportunity to make an immediate impact towards the success of Gaia.
This integral position to company performance and culture, will exemplify Gaia’s internal cultural both externally and internally. The ideal candidate will lead by example in demonstrating the values of humility, integrity, collaboration, curiosity, nimble execution, and responsible ownership to foster a productive, engaging and rewarding team environment.
At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.
Responsibilities
How you’ll be spending your day:
- Designing, structuring and maintaining all aspects of YouTube paid digital campaigns
- Actively managing and upkeeping digital ad accounts, accountable to organizational targets
- Own, drive, and monitor daily spend, cost per conversion, and return on ad spend (ROAS) metrics to ensure profitable performance
- Oversee all YouTube campaigns, including acquisition, retargeting and winback, based on recent trends and overall marketing department budgets
- Effectively offboard YouTube from agency management
- Create strategy around and understand the interplay between the various ad platforms (Google and Meta)
- Perform spend trade-off analyses between paid google channels and recommend monthly (Google) channel budgets
- Develop strategies to increase reach and decrease cost per customer acquisition based on targeting specific demographics and leveraging content to the correct audiences
Qualifications
- Bachelor’s degree in Marketing or related field. Or 3 years+ in related prior experience
- Strong knowledge of Google Ads and Google Analytics
- Strong attention to detail and ability to manage multiple priorities at once
- Excellent communications skills, both verbal and written
- US citizenship or US residency with an existing work permit is required
- Non-smoker
- Must be available to work in our campus in Louisville, CO. This is not a remote role.
Compensation
- Type: Salary
- Range: $60000 - $110000 (USD)
More About Gaia
Gaia exists as a transformational network to empower a global conscious community.
Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.
We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”
The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.