Position Details

Yoga International is looking for an experienced and driven in-house paid media account manager to help shape our paid media marketing strategy and oversee and execute our paid marketing endeavors with enthusiasm, precision, creativity, and thoughtfulness.  

This person will have sharp attention to detail, impeccable organization, the ability to see patterns and make data informed decisions, a curious, creative, and discerning approach to testing and optimizations, and willingness to jump in quickly and take charge of our paid media accounts on multiple platforms.

This role will require you to apply your advertising knowledge and experience within the yoga industry–be prepared to take-on a fast-paced and deeply rewarding career path.

At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.

WHY DO YOU WANT TO WORK AT YOGA INTERNATIONAL?

Yoga International has been a leader in the field of yoga since 1991, when it was first a print magazine publishing articles on yoga practice, science, and philosophy. Over 30 years later, Yoga International has stayed true to sharing the timeless wisdom of yoga with the world through digital resources, including written, video, and audio content. We are proud to have worked with some of the most respected and highly sought after yoga teachers in the West. As the yoga industry continues to evolve, we aim to stay on the cutting edge of how to deliver the life-changing benefits of yoga in relatable and accessible ways and continue being a thought leader in the yoga space. In December 2021, Gaia acquired Yoga International, bringing it’s operations in house to Louisville, CO, while maintaining YI’s individual brand. 

Our small team consists of yoga aficionados and the yoga curious–all of whom are dedicated to making the world a kinder, more conscious place. We are highly collaborative and enjoy working together and learning from each other. Onsite, we have yoga+fitness classes, a labyrinth, a cafeteria that serves organic food options and beverages, and free snacks. 

WHO ARE YOU?

You are equal parts analytical and creative, with technical acumen. You are upbeat, organized, and have a tenacious work ethic. Your enthusiasm for ad optimization is contagious and you have a penchant for detail. You have experience managing large account budgets across multiple platforms. You have an understanding of advertising best practices, what catches people’s attention, and what converts. You are a strategic thinker that can work within best practices to sustain efforts while trying new things that will lead to growth. You enjoy working with a startup mentality, and sharing your gifts with the team.