Christine Arena on High Purpose Companies
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Christine Arena, author of Cause for Success, discuses how high purpose companies developed their win-win philosophies regarding profits, people and the environment, and how consumers can prompt industry to move in this direction.
Some high profile companies are entering a brave new world where doing business with a conscience wins. Interviewing the Chief Executives of some well-known companies, Christine Arena found that not all corporate types have their head in the sand when it comes to their impact on humanity.
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Christine Arena
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